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eCommerce Marketing Strategies – 12 Killer Tips

In this video we’re gonna unpack 12 killer ecommerce marketing strategy tips this is one that you can’t miss if you have an e-commerce store check it out hi I’m JB with marketing 360 and we help small businesses grow with our marketing and design talent technology through our number one marketing platform marketing 360 we call marketing and design math we love math and hopefully these videos will help you fall in love with Matt too so make sure to follow us to learn tips tricks and strategies to grow your business and fuel your brand ecommerce marketing can be super complicated there’s just so many different things that you can do and so in this video I’m going to break down 12 tips that we recommend you really focus on first if you dial these in you’re gonna be successful online so let’s jump right in tip number one is use a good shopping cart there’s three shopping carts that we work with with clients all the time that we really love and so check these out if you’re not already on these cars Shopify WooCommerce and BigCommerce these free carts are really good from a perspective of SEO design and also paid search so running paid ads even on social it has everything you need to scale your business it also has the support team to back you up when you need the help so check out one of those cards if you don’t already have tip number two spend a tremendous amount of time optimizing your product pages with regards to SEO and design so what I mean by that is SEO would be a good product title okay don’t just call it something that only you would know call it something within the title that people are actually searching online so do some keyword research figure out what people are searching for your products and make that part of your product title also include that in the description of the product write a good description remember this is your 24/7 sales person your product page never calls in sick it works through the weekends and the holidays every time somebody visits your product page you want they one perfect sales pitch so put some time into that also product photography hugely important make sure that photography is really really clean smooth and a nice design and professional and also if you can do a product video this is massively valuable make sure you invest in doing some product videos to explain your products and more details final tips here make sure you have trust badges on the page make sure it says things like you have fast shipping free shipping all that if you have that and also get reviews of your products you want to have reviews on your product pages studies show if you have reviews on your product pages that can increase your conversion rate significantly up to 400% of by having product reviews so make sure that you get product reviews on your page tip number three is a little more advanced with regards to SEO but it’s making sure you have schema markup on your product pages what this means is when somebody searches on google right there in the Google search page before they even go to your website they’re gonna see what Google calls product rich cards which is going to show your product image and some information right there on the search page this is gonna give you an advantage over your competitors make you a little more visible organically to people as they’re searching on things like Google so here’s a quick tip if you go if you just google search schema markup testing tool it’ll take you to a testing tool you can just put your product page URL in there and it’ll tell you if you have the proper schema markup or not if not there’s some warnings and some tips there on how to make sure you add that but if you use one of those cards bigcommerce Shopify or WooCommerce they typically have good schema markup out the gate and so you can just kind of build upon that tip number four is to optimize your product feed via Google Merchant Center Google Merchant Center is what you’re going to use to run Google Shopping ads which we’ll get to later but the product feed is hugely important you’re going to want to make sure you have good information in there with regards to your product title the description the keywords those sorts of things so that you’re showing up when people are searching on Google Shopping when your ads you don’t want to be not in the game when somebody’s looking for your product because your product feed is not very well optimized tip number five is running Google Shopping ads Google Shopping is very very popular people go to Google they’ll search something like pink shoes they’ll click the shopping tab those are all ads so if you want to be in that shopping tab which we highly recommend you’re going to want to make sure that you are running Google Shopping ads so invest in running product ads and then here’s a tip optimize your product ads based on results so if you have ecommerce tracking setup you can see the revenue generated from each product you can really see your ROI per product on your product ads what you want to do is as time goes by turn off the ads that aren’t doing as well the products that aren’t doing as well and increase the budget on the products that are doing well this is going to really increase your return on investment over time tip number six is run dynamic retargeting campaigns off of your Google Shopping ads and your website visitors so that people that go to your website and they browse maybe two three products as they’re surfing the internet after that on the Google Display Network which is thousands of websites online they’re gonna see banner ads for your brand actually showing the specific products that they looked at so it’s very very relevant this stays top of mind and it kind of just wears them down until they are ready to buy those products they click it and they purchase on your website also you can run retargeting on Facebook and Instagram as well so if somebody comes to your site they look around and they don’t do anything that night when they’re on Facebook kind of looking through their feed all the sudden they’ll see an ad for your brand this is bringing you back to the top of their mind they’re like hey I didn’t have time earlier to put my credit card in there because I was getting interrupted but hey I do right now on this commercial that’s on TV so I’m gonna buy right now so by doing retargeting in a dynamic way you’re gonna bring a lot more sales back to your business tip number seven is to make sure that you’re running Facebook and Instagram ads these are huge channels today people are on Facebook all the time so you’re going to want to target people on Facebook and the targeting is so intense that you can get right in front of the person that would be for your product so one example like that is let’s say that you sell gymnastics equipment to kids particularly to girls in particular you could actually target mothers that make over fifty thousand dollars a year that have daughters that are in gymnastics how targeted is that if these mothers see these ads they can afford it right they’re making enough money to afford it they have daughters in gymnastics it just only makes sense they’re gonna like your product they’re gonna understand your brand and they’re gonna eventually buy from you so make sure you take advantage of Facebook and Instagram ads those two channels are big breadwinners for e-commerce stores today tip number eight invest in your social media organically whether you need to do this yourself or hire somebody or hire another company you need to make sure you have an organic presence on social media what that means is you’re posting content you’re engaging on social media so not paid ads but just being involved being a part of social media today by doing this this is gonna be building your brand following organically so eventually you have 10,000 followers a hundred thousand followers the more followers you have as you’re posting content building this awareness you’re only going to get more sales tip number nine is to automate your email marketing email marketing is hugely important a lot of e-commerce stores fall short because they spend a lot of money to get that customer to make that first purchase but they don’t remarket to those people via email marketing and other channels to get them to come back and make future purchases if you could just get each of your customers to make one more purchase than they normally do think about what that does to your revenue so with email marketing it allows this an automated way to make that happen so here’s an example you could set up an automated campaign for holidays you just set this up at the beginning of the year for the whole year with promotions on all these different holidays that automatically get sent to all of your past customers so that’s one example there’s tons of other examples like sending them automated emails to capture reviews for your products is another way to build product review content way if you’re creative with your email marketing and you automate it this is gonna scale your business so that you can increase your sales overall and increase your return on investment on your marketing dollars tip number ten is invest in SMS marketing SMS marketing is text message marketing reason why that’s important is because only about 20% of people will typically open up your email sometimes even less and they also won’t open it up in real time there’s lag there right but with text messages it’s almost a hundred percent of people open the text message and most of them are within a five minute window so that can be really powerful on slow sales days on the end of the month times when you need to clear out old inventory stuff like that so build a VIP text message marketing campaign and one way to do this is put a banner on your site that says hey for Vi VIP deals text something like hot deals to 399 702 opt in and get an immediate 20% coupon right now by doing that it gets people to opt-in to get that coupon but now they’re in that list for future VIP deals that you can tap into when you need to tip number 11 is to use a CRM so many e-commerce stores don’t really have a CRM they’re actually using the backend of their car to look at customer data and kind of using that as a CRM that’s not effective you want to integrate your cart with an actual CRM so that you can populate all of your customer data and even add additional data in there as you get to know your customer and so if you hire a sales person or if you’re the sales person working through the CRM and actually making proactive calls to your customers can be life-changing for your business if you just reach out say hey how was it did you get your package in time is everything going okay for you what else are you interested in can I keep an eye out for other deals that come up and let you know do you have any kids where are their birthdays what are they interested in if you get to know the customer you can save this information in your CRM your salesperson can just continually follow up these people and I’m telling you you’ll see four or five times more sales per customer than you would otherwise so it’s a huge investment but a great return to look at a salesperson in a CRM and connecting those into your process within your e-commerce business last tip tip 12 is to create a customer care package that you send with all of your product purchases to the customer so don’t just send them a bag with a logo on it send them a nice package that has a handwritten note it has a coupon in it for a future purchase that maybe has a referral card in there they can give to a friend this is gonna be a nice experience for the customer and it’s really going to give them a good sense of feeling towards your brand and probably get them to come back and purchase it with you again but one really hot tip here is if you’re selling on other channels such as Amazon or something like that when you send those products with the care package the coupon and whatnot should recommend they come back to your branded website to make future purchases this is gonna increase your profitability right and get your brand going on your own website which is what you want to do so take advantage of these care packages design something real nice and when they receive your product you stand out in the crowd from other businesses you may could be competing against so e-commerce is super intense we could go for days with different tips but these 12 tips I feel like are really the ones that are the most important so focus on these tips .

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